There is a major oversight in the Internet Marketing Industry

I am regularly being told by my clients that they are fed up with receiving phone calls from companies offering page one of the search engines.
The problem is that no effort is made to increase the conversions produced by your website. Conversions are simply encouraging your website visitors to take action, be it buying a product, phoning you up or filling out your enquiry form.
It's fine generating a ton of visitors to your website but if they are not going to convert, you have probably wasted your valuable time and money.
Producing conversions is not as difficult as some may have you believe. Think what you would say if you met a customer face to face, what would you say to them to assure them you are the only choice.